About Adventures On The Rock

Adventures On The Rock (AOTR) was created to help more people learn how to get into overlanding, off-roading, and adventure travel. 

We are also on a mission to spread awareness of sustainability and Leave No Trace principles, so no more trails are shut down and we can all enjoy the beautiful world we live in for many years to come.

Overlanding can be an expensive hobby, but it’s much more affordable when you’re armed with the knowledge of what’s actually worth spending money on and what’s just a useless mod.

We’re here to lessen the burden on your wallet and help you spend more time exploring!


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Meet the Team

Here are the adventurers, world travelers, and off-road enthusiasts behind our content.

Bill Widmer

Founder & Editor-in-Chief

Lindsay Aman and her pink van Birdie

Lindsay Aman

Staff Writer & Publisher

Mandy McNair

Staff Writer & Tacoma Parts Tester

Billy Widmer

Chief Vehicle Engineer

About Bill


Bill Widmer is the Founder and Editor-in-Chief of Adventures On The Rock. His job is to make sure that every article published meets his extremely high standards of accurateness, ease-of-understanding, and intrigue.

Bill has traveled to more than 30 of the United States of America by road. He’s gone overlanding across most of the western US in his overlanding Tacoma build and even traveled the country living in an RV in his early 20’s.

Now, he’s currently exploring the few states he hasn’t yet seen in his 1999 Ford e350 4×4 conversion van and growing the Adventures On The Rock team. (We’re hiring! Click here to learn more.)

Follow his adventures on Instagram to get real stories from his travels on (and off) the road!

About Big Blue

Big Blue is Bill’s previous 2018 Toyota Tacoma TRD Pro. Check out the full build list here.

Toyota Tacoma Moab Overlanding Night Sky
Tacoma Overland Build
Utah Arizona Border

Read Our Recent Guides

Interested in learning more so you can hit the trails? Here are some of most recent posts:

Badass Lifted Toyota Tacomas
The 9 Best Toyota Tacoma All-Terrain Tires
The 7 Best Tacoma Bike Racks For Easy Transportation
Go fast campers reviewed